Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
By now you all know that I'm big on podcasting. 10+ years in the industry has made me see the value and freedom it provides.
From a brand standpoint, I see podcasting as an extremely valuable tool. It might not provide direct return on investment (ROI), but the brand equity it provides is unmatched.
Podcasting in many ways is a way for people to take your messaging with them when they are on the go or doing other things. It, unlike the blog, can be passive and yet still valuable.
You can't read a blog post and do the dishes after all — or at least not without making a huge mess. With a podcast you can. It's inherently "hands-free."
Another thing I've noticed with podcasting and brand equity is that podcasts allow a brand or a person to become an influencer in their chosen space. You can talk with the world about what you know and there are no gatekeepers telling you what you can and can't say. Like I said at the beginning, it's freeing and endlessly rewarding.
Though, you'll never going to be the in the top 3% of all podcasts out there, but in your niche you might.
As much as this saying is a cliche, the riches are really in the niches.
For the past year, I've been helping budding podcasters start their podcasts and get the momentum to keep going and grow. It's rewarding.
Have you started a podcast? Thinking about starting one? Let me know!
The Latest From The Entrepreneur's Enigma Podcast
Web Jawn
Seth Goldstein
A review of a great tool for podcasters that I had the pleasure of trying out. Check out the review above.
Great insights!
Emanuel Maiberg
This is a good development. AI is a good thing, but does produce quite a bit of "Slop."
Danny Goodwin
Interesting report to dive into. I'm not surprised it's more volatile.
Matt G. Southern
This sucks. Plain and simple.
Christianna Silva
TikTok is still an ongoing issue. It hasn't gone away with the latest reprieve on from the POTUS.
Rae Witte
Interesting parallel between the two types of apps.
Chase DiBenedetto
Outrageous and despicable. Not surprised, though.
Kyle Wiggers
Again, despicable and reprehensible.
Sarah Huffman
Pretty cool. Shark Tank casting call in Philly!!!
WordPress.com / Automattic Inc.
A good primer on what else is out there for stopping spam!
Rae Morey
I don't think people are down on WordPress as a project as much as they're down on Matt Mullenweg and his behavior.
Rae Morey
This is going to make it harder for smaller WordCamps to grow and get sponsors. Ugh.
Matt Medeiros
Yep... this is the truth. The functionality of WordPress is truly unmatched.
Sarah Perez
More features coming to Instagram DMs.
Dan Kennedy
A good study to read. Especially since almost everything has some sort of paywall now. 😵💫😒
🎙️Podcast Coaching 🎙️
I've been podcasting since 2010. During those 12+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.
I've decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.
Web Find
A great bot account to follow if you're interested in Internet history.
Wes Davis
WTAF?
Sponsor/Affiliate Plug
Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. Well worth it and affordable too!
That's It For This Week! Keep Rocking It!
-Seth
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