Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
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Anthropic A Supply Chain Risk? Should Marketers Care?
The current US administration has declared Anthropic and it's AI bot Claude a supply chain risk. Certain companies doing work with the feds should care but should marketers who aren't stop using the system?
Podcasting Should Not Be Co-opted By Video Services That Don't Support RSS
Podcasts is audio and video that distributes via RSS, an open protocol. Videos that don't have an RSS component are NOT podcasts and shouldn't be called podcasts. Because they're not!
Podcasting Isn't Video-First
A recent study by Triton Digital says 80% of those surveyed consume podcasts both in audio and video. But only 7% only consume the video.
ChatGPT 4o Is Permanently Retired
What does this "upgrade of sorts" and retirement of 4o mean for the greater marketing community?