Podcasting & Brand Equity
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
Podcasting can be a great way to boost your brand equity and grow the exposure your brand has with your target audience in a way that other mediums don't provide.
I see more and more creators, journalists and others, going out on their own this year more so than last year on all sides. This is going to be the year where the independent creator grows 10x.
Video will continue to grow in the podcasting space, but audio will keep growing as well.
Video podcast are becoming a thing and shouldn't be ignored. This doesn't mean ignore audio, just think about the visual aspect of the show too.
Artificial Intelligence, like Claude, Gemini, and ChatGPT, are decent lots of tasks. But it seems as though there's still quite a bit of guidance needed from humans to get things working right.