Podcast Video Is Getting Easier To Distribute Thanks To Apple

Apple recently launched HLS video to it's podcasting app making video podcasts accessible to more people. No longer do people have to watch the videos of their favorite podcasts through YouTube or Spotify, there's now a third option.

Hosts are catching up offering video hosting as an option to their customers, which is a good thing. Though I still think that podcasts are best consumed when you're doing something else and your hands are busy. Like doing chores, dishes, or driving. But having this added viewing option is a good move.

What does this mean for marketers?

Marketers can now have video ads in podcasts, that can go along with host read ads. This is more dynamic.

Will this be liked by the consumer? Probably not. But if the ad is good most listeners/watchers will consume it.

What this means for the podcast industry is more important. It means there are more ways your audience can engage with your content and feel connected with you and what you're talking about.

I'm excited to try this out. What do you think? Are you going to start doing video for you podcast?

Post your thoughts in the comments below.

🎙️New Podcasting Forum!🎙️

I recently launched a Fediverse/Open Web-connected forum for podcasting and podcast related topics. Check it out! 👇

Announcing The Marketing Podcast Awards!

The Marketing Podcast Network is a not-for-profit community of marketers who podcast.We have more than 80 marketing podcasts in our network, and we thought it was time to recognise the podcasts we love - marketing podcasts.But these awards aren’t just about the shows on our network.

The MPN Awards are open to all marketing podcasts.We want to celebrate the podcasts YOU love too — the marketing peers, mentors, and heroes who keep us entertained, informed, and inspired.This is our chance to shine a light on the voices across the entire marketing podcast community.

🎙️Podcast Coaching 🎙️

I've been podcasting since 2010. During those 15+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way. Both as a guest and as a host.

I offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.

Intrigued? Let's chat and see if I can help you!

The Latest From The Entrepreneur's Enigma Podcast

Sponsor

Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!

Web Jawn

Google Search is now using AI to replace headlines

Let us know if you see more.

The VergeSean Hollister

Nothing nefarious to see here. This is going to get Google into a lot of hot water.

GitHub: We going to train on your data after all

: As of April 24 you’ll be feeding the Octocat unless you opt out

The RegisterThomas Claburn

Just a heads up! You can opt-out.

Wikipedia Bans AI-Generated Content

“In recent months, more and more administrative reports centered on LLM-related issues, and editors were being overwhelmed.”

404 MediaEmanuel Maiberg

I'm in favor of this. AI shouldn't be writing the encyclopedia.

WordPress Page Builders and Performance (The Brutal Truth)

Page builders promise speed, but usually not the kind that matters most. They promise faster development, faster editing, and faster iteration. They make it easier to launch pages without waiting on a developer. They give marketers, designers, and site owners more control over layout and presentation. That convenience is real, and pretending otherwise would be […]

Remkus de VriesRemkus

This is why I'm starting to try to use the Block Editor in WordPress instead of page builders. Though if you know what you're doing you can still make a site with a page builder pretty darn fast.

Reddit takes on the bots with new ‘human verification’ requirements for fishy behavior | TechCrunch

Reddit will require suspected automated accounts to verify they’re human, as it ramps up efforts to curb bot-driven spam and manipulation.

TechCrunchSarah Perez

Is it me or didn't Reddit want the robots? Anyhow they are fighting the same battle that took out Digg 2.0 out of the game last week.

‘Claude, Resize These Photos’ - Anthropic’s Agentic AI Will Run Photoshop For You

It can perform boring tasks.

PetaPixelMatt Growcoot

This is what AI should be used for... the boring tasks!

Spotify Layoffs in Podcast Group Cut 3% of Headcount, With Staffers Let Go From The Ringer and Spotify Studios

More job cuts have come in Spotify’s podcast group, including layoffs at The Ringer, Spotify’s podcast network and sports and pop culture site.

VarietyTodd Spangler

Spotify runs by it's own rules. But more and more if seems as though Spotify is not the place you want to partner with if you want to be around for the long haul.

Anthropic wins preliminary injunction in DOD fight as judge cites ‘First Amendment retaliation’

A federal judge in San Francisco granted Anthropic’s request for a preliminary injunction in its lawsuit against the Trump administration.

CNBCAshley Capoot,Jeffrey Kopp

This is good news.

Endgame for the Open Web - Anil Dash

A blog about making culture. Since 1999.

Anil DashAnil Dash

A must read!

The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor

Your GBP isn’t a directory listing anymore. If you’re not actively feeding Google fresh signals every week, you’re losing ground to competitors who are.

Search Engine JournalAdam Heitzman

Interesting tips in here. ☝️

How Google Click Signals Drive SEO Rankings and AI Answers

The AI SEO Marketer’s Playbook for improving user click signals in a way Google rewards

Zyppy Signal with Cyrus ShepardCyrus Shepard

Hmmmmm. 🤔 Interesting. Worth a read.

New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web - SparkToro

Several weeks ago, I published some important research about where search happens on the web. Spoiler: everywhere, but ~73% is still Google. This data,

SparkToroRand Fishkin

Everywhere!!!!!! 🤯

How to Turn Your Podcast Into a Brand Awareness Engine

Learn to build brand awareness through podcasting. Scale your authority and turn listeners into loyal fans with our resonance framework.

Podbean BlogCherie Xu

There are some good tips in this article.

Exclusive: Substack rival Beehiiv makes a push into podcasting

Beehiiv has privately been reaching out to independent podcasters on Substack and other platforms.

Semafor LogoMax Tani

Interesting and smart move!

Web Find

Veteran Marshall Kirkpatrick built this cool tool to help you understand articles online with better context.

A Redesign for Profiles

Sharing the design thinking for the new look coming to profile pages.

Mastodon Blog

Mastodon is updating it's profile pages. This is exciting.

Paul McCartney Banned From Reddit After Promoting Himself in Paul McCartney Subreddit

Reddit blamed a technical glitch for the removal of the living legend’s concert footage.

404 MediaMatthew Gault

That's pretty funny. Oops! 😜

That's It For This Week! Keep Rocking It!

-Seth

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