Podcast Studies Are All Over The Place With Results
First everyone says video is the way to go with podcasts, then there's studies coming out that say that Gen Z prefers audio. Honestly, just do what you're comfortable with and podcast!
Lately there have been a number of studies published saying contradictory things. One says most people are watching or listening to podcast on YouTube. Another says that Gen Z, especially, prefers audio and is using Spotify as their primary player.
Honestly, if you have the capabilities to do a video podcast do it. But also publish the audio to and RSS feed. This will cover both sides of this debate.
It seems as though humans have an innate ability to rank things and also call one piece of tech or way of doing things DEAD when it really isn't.
It's frustrating, because with all this bickering on what way is the best, we're missing the point. People are consuming more and more content that isn't produced by necessarily professional video/audio personalities.
To me that's the big thing. The over all democratization of media is happening. People are more empowered now more than ever to start their content journey and build a personal brand. This is fantastic.
What is concerning to me is that in one study, it shows that Spotify is the dominant place where people listen to shows. They are a walled garden and that is upsetting. But, I get why more people listen there than elsewhere. They are already in the ecosystem for their music, so why not stay there for the podcasts.
This is also why people are listening/watching quite a bit on YouTube. YouTube Music has podcasts in their player, so I'm sure that's skewing the numbers in that study.
Overall, regardless of how you listen to your favorite shows, support the creators. Share the episodes, contribute to their Patreon (or similar) accounts.
What do you think about the future of podcasting and where people are listening/watching? Do you even care?
The Latest From The Entrepreneur's Enigma Podcast
Web Jawn
Freedom of the Press Foundation
This is a great move on the part of Wired! I agree other outlets should do the same.
Paul Sawers
This is great news. Though I can see the UK government not liking this. 😵💫
Matt G. Southern
I wonder how accurate it is. Probably less than 50%. Check those sources!
Roger Montti
This was bound to happen. Google knows so much about our browsing habits.
Andrew Holland
Good "how-to" for using ChatGPT for SEO tasks. If you can't beat AI, use it to your advantage.
Anu Adegbola
This looks promising!
Andrew Hutchinson
How long until Meta ignores what people are saying? I give it a month. 😜
Emma Roth
Or course! Oracle is already hosting the TikTok date for US users stateside. Make sense. Plus, Larry Ellison is buddies with the current US president.
Andrew Hutchinson
LinkedIn is the go to source for this kind of data, the data is quite interesting.
Ashley Belanger
This is insane. Leave the Internet Archive alone!
Name *
Interesting take from Chris on this one. I tend, shockingly, to agree.
L. Jeffrey Zeldman
Great points made by a Web legend.
Scharon Harding, Ars Technica
Well this is terrifying and disheartening. Buyers beware!
🎙️Podcast Coaching 🎙️
I've been podcasting since 2010. During those 12+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.
I've decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.
Web Find
Absolutely incredible.
Michael McWhertor
This is fun
That's It For This Week! Keep Rocking It!
-Seth
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