In The Age Of AI, Always Keep A Human In The Loop

I'll admit it. I like a lot of what AI can do for me and my business.

I like that it helps me brainstorm ideas for blog posts, podcasts episodes, and newsletters. What I don't like is how easy it is to just let AI do everything. This is when your content loses it's humanity.

Marketers need to be especially careful with AI technology. It's easy automate repetitive tasks, but it's very important to keep a human in the loop at all times.

A friend of mine and fellow marketer, Kristi Mitchell, posted on LinkedIn in favor of AI use that highlights this perfectly.

She writes:

𝗟𝗲𝘁’𝘀 𝗯𝗲 𝗿𝗲𝗮𝗹: I have a lot of friends who are incredible, top-tier copywriters. Their talent is undeniable, and their work is worth every penny of their high-end project rates.

𝗕𝘂𝘁 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆: Not every small business has the budget to hire a professional copywriter for every single blog, email, and social post. Especially these days, when we are all trying to save time, energy, and money.

𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵? AI is getting 𝘳𝘦𝘢𝘭𝘭𝘺 good at writing content. For a small business owner, it can be the difference between staying consistent and staying silent.

But (𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘣𝘪𝘨 "𝘣𝘶𝘵"), AI isn't a magic button.

To make it work without hurting your brand, you need: 
✅ The right strategy
✅ Specific parameters 
✅ Constant guidance/oversight 
✅ A rigorous review process

I see a massive opportunity for small businesses to leverage AI to bridge the gap. It’s not about replacing talent; it’s about using technology to make growth accessible for everyone.

I see this too. AI is democratizing a lot of the marketing and content industry. People in these verticals need to adapt to stay relevant. And using AI to supplement their offerings, keeping themselves in the loop of course, is the key.

Overall, using AI shouldn't be taboo. But it also shouldn't be a crutch and overused either. Especially in marketing.

What do you think? Post your thoughts in the comments!

Announcing The Marketing Podcast Awards!

The Marketing Podcast Network is a not-for-profit community of marketers who podcast.We have more than 80 marketing podcasts in our network, and we thought it was time to recognise the podcasts we love - marketing podcasts.But these awards aren’t just about the shows on our network.

The MPN Awards are open to all marketing podcasts.We want to celebrate the podcasts YOU love too — the marketing peers, mentors, and heroes who keep us entertained, informed, and inspired.This is our chance to shine a light on the voices across the entire marketing podcast community.

🎙️Have A Podcast? Join The Podcast Mastery Community🎙️

The news and content consumption landscape has shifted—and podcasts are leading the charge.

Younger generations aren't just occasionally listening to podcasts for news and information—they're abandoning traditional media for them. If you're not leveraging this medium, you're missing out on one of the most powerful ways to build your personal or professional brand.

Here's the problem: most people start a podcast without a roadmap. They waste months figuring out what works through trial and error, or worse—they give up entirely.

I've spent over 15 years in the podcast industry, watching it evolve from a niche hobby to a billion-dollar ecosystem. And here's what I know for certain: the podcasters who succeed don't go it alone. They learn from others who've already navigated the challenges, avoided the pitfalls, and cracked the code.

That's why I created the Podcast Mastery Community on Skool—a space where you can learn alongside experienced podcasters, get real feedback, and fast-track your success.

Whether you're launching your first episode or looking to grow your existing show, this is where your podcast journey truly begins.

The Latest From The Entrepreneur's Enigma Podcast

Sponsor

Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!

Web Jawn

10 Tips to Survive the AI Slop War

I want to draw some parallels between what I’m seeing in the software and marketing industries and today’s podcast space. I know, it’s a bit of a leap, but it makes sense in my head, and perhaps you’ll nod along — if not, let me know. AI

The Podcast SetupMatt Medeiros

A good, thought provoking piece that is a must read.

The week that Meta employees became training data

Invasive monitoring and a fresh round of layoffs have workers I spoke to on edge. Is this the future of knowledge work?

PlatformerCasey Newton

If there was any doubt how disgusting Meta is as a company. Geez.

Los Angeles becomes the first major school district to require screen time limits

The resolution followed pressure from parents who said their children developed unhealthy habits after schools required them to use iPads and laptops every day.

NBC NewsTyler Kingkade

This is just weird to me. Requiring more pen and paper assignments. Hmmm. Good luck trying to read these kids' handwriting. If my son's handwriting is any hint, it's going to be tough.

Apple fixes bug that cops used to extract deleted chat messages from iPhones | TechCrunch

The iPhone and iPad bug allowed law enforcement using forensic tools to read messages that had long been deleted by the Signal app.

TechCrunchLorenzo Franceschi-Bicchierai

This is a good move. Thank you Apple!

Betting on the news raises ethical questions for journalists

ProPublica now has a policy explicitly mentioning prediction markets.

The VergeMia Sato

This is a major issue and needs to be watched.

Stop being a WordPress Plugin

WordPress Plugin Shops: Want to win in 2026 and beyond? Stop being a WordPress plugin. Solve customer problems instead.

LinkedInMatt Cromwell

A worthwhile read. I fully agree.

I love Matt's take on what's going on WordPress.

The ‘Anti-Grammarly’ Helps People Hide Their Participation in the AI Slop Era

Is this satire? Does it even matter?

GizmodoTom Hawking

Good questions asked in this article. Neat to see innovation happening on both sides of the AI coin.

Spotify turns 20: how a misheard word in a brainstorm became its global brand

Spotify’s name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.

PPC LandLuis Rijo

Wow! Spotify is 20 years old!

Sam Altman’s Creepy Eyeball-Scanning Company Gets in Bed With Zoom and Tinder

Will your boss require an eyeball scan the next time you need to jump on Zoom?

GizmodoAJ Dellinger

Might be time to get off of Zoom.

Bluesky’s next product is an AI assistant that helps build custom social media feeds

You’ll need an invite to get into Attie’s closed beta, but users can sign up for a waitlist for the time being.

YahooJackson Chen

This why Bluesky needs to federate. People who don't want AI in their feed should be able to move to another federated server without losing everything.

Web Find

BBC Archive 1995: Email - what is it?

Vanessa Collingridge of This Multimedia Business delves into the exciting world of electronic mail.

BBC

This is great!

Tin Can - The Landline, Reinvented for Kids

The super-magical Wi-Fi landline for kids. No screens, no texting, no strangers — just real conversation with Grandma, besties, and contacts you approve. Plug in, twirl that cord, and time-travel to pure voice fun.

Tin Can- Sarah

This is cool. A WiFi landline phone for kids! This brings back memories of the days of the 1990s!

Riverside (@riverside.fm) on Threads

by age 30, you’ll either start a podcast or you’ll end up as a guest on someone’s podcast. math.

Threads

Truth! LOL

Random-d.uk

This shows you a random duck photo every time you visit! Love this so much!

That's It For This Week! Keep Rocking It!

-Seth

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