Free Lead Generation Tactics For Growing Your Business

Having a pipeline of qualified leads is a key indicator that your business is healthy. The challenging part though is locating these leads. A lot of businesses that want to scale quickly look at paid advertising such as SEO, Pay Per Click, and other means to generate leads for their business. However, if you are a business that does not have a lot of cash flow to invest in marketing, you need a different means to generate leads for your business that are free. Here are some free ways to generate leas for your business that can be incorporated into your sales process. 

Building Your Brand Visibility

• Written Content
  Having a consistent blog, newsletter or other written pieces that provide value and position you as an expert is key. Take the time to produce helpful content on topics relevant to your industry.
• Video Marketing
  Did you know 82% of internet traffic will be video by 2022? (Cisco). Create short, informative videos explaining your products/services and post across channels like YouTube and social media. Low-cost tools make it easy.

Generating Referrals

• Referral Programs
  Offer rewards to happy customers who refer friends. According to [study], referral-based leads have a [x]% higher conversion rate than non-referral leads. Keep costs low by thanking referrers with discounts, not cash.

Offering Valuable Incentives

• Free Offers & Giveaways
  Provide a limited-time free trial, sample or discount to motivate signups. Even if they don’t convert now, they may remember your business later when in need.

Providing Valuable Education

• Webinars & Seminars
  Host regular online or in-person presentations on industry topics. Share crucial knowledge to establish yourself as an expert prospect are willing to engage further with.
• Podcast Appearances
  Be interviewed on other marketing podcasts. According to [stat], [x]% of new business comes from repeat customers. Growing your brand awareness motivates referrals.

The Power of Word of Mouth

Nothing beats word-of-mouth. Strive to constantly improve your customer experience so they can’t wait to refer family and friends. This organic growth method is the holy grail of small business marketing.

If you are a business that has invested a lot of money into marketing and has not got the results that you wanted OR you are noticing that you are losing prospects at a certain stage within your sales process then it is justified that you have a conversation with our team.

Sean Banks, is a Virginia-based business advisor and writer. He recently joined the Marketing Junto editorial team to help provide some actionable content for our readers. Find out more and get schedule a discovery call with Sean and his team.