Despite The Drama WordPress Is Still Dominant

At This Years State of the Word, Matt Mullenweg, the co-founder of the WordPress project had a lot to say.

Despite The Drama WordPress Is Still Dominant

On December 2nd, Matt Mullenweg present the 2025 State Of The Word presentation.

Of course nothing could go smoothly the connection to the live stream didn't work, but thank goodness they recorded it.

The SOTW revealed that WordPress is still the dominant CMS out there and much more.

43% of the web, 60% of the CMS market, 49.4% of the top 10,000 websites globally, and WooCommerce runs on 8.9% of all websites. Those are some strong stats.

I like what Matt Medeiros over at The WP Minute wrote about Matt Mullenweg:

For all of his faults and criticisms, I do believe he wants open source to win.
He has a desire to push people to publish and own their corner of the internet, and he doesn’t force funnel it to WordPress.com or Automattic products! If it were me, you better believe that I’d be telling you the best place to do this is using my products.
It’s hard for me to put words to it but I think it’s 80% wanting WordPress and open source to win, 20% how can Automattic become the commercial company behind it.

I believe this is true. But, sometimes I wonder what Mullenweg is thinking with these lawsuits against WP Engine, a big WordPress managed hosting provider, and the subsequent community bannings of well known WordPress contributors from contributing. (Most have been reinstated.)

Excited But Burned

Part of me is really excited to see where WordPress goes, especially in the world of Artificial Intelligence, but the other half of me has be burned by Mullenweg's antics with the law suit(s) against WP Engine and the strange structure of the WordPress Foundation. Clearly I'm not going anywhere, but Mullenweg has a lot to do to restore trust in the community.

Automattic, WordPress, & AI

I've tried Telex, Automattic's (Mullenweg's company) foray into AI and AI custom WordPress block building, and it's neat to a point. But part of me wonders where's the secret sauce. It just seems like it's something I can do with the main AI LLMs without the wrapper. I could be wrong, but that's just what I'm thinking right now.

But it is reassuring to hear from Mullenweg is that the integration of AI into WordPress is to supplement not replace the users.

Democratizing Publishing Around The World

What I'm most excited about is WordPress' continued efforts to democratize the web and make publishing accessible to people all over the World. And what's astonishing, according to Mullenweg, 56% of the WordPress-running Websites are non-English! Wow!

One of the core tenants of the WordPress Foundation and community is upholding the freedom to publish, including, build, learn, and participate.

I love this. And I love that the overall belief is Publishing Should Be Free!

What's more the idea of data portability both into and out of WordPress. That's a lot more than you can say for many of these closed content management systems.

Did you watch the SOTW? Most likely after the fact since the stream wasn't working. What were you big takeaways?

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Web Jawn

AI Slop Is Ruining Reddit for Everyone
Reddit is considered one of the most human spaces left on the internet, but mods and users are overwhelmed with slop posts in the most popular subreddits.

Not surprised. But not good.

ChatGPT hyped up violent stalker who believed he was “God’s assassin,” DOJ says
Podcaster faces up to 70 years and a $3.5 million fine for ChatGPT-linked stalking.

Good grief.

Philly breaks into top 10 global venture capital markets despite a mixed year
The region has gained serious momentum, especially in SaaS, fintech and healthcare, according to PitchBook.

This is great news for the Philly ecosystem and the startups in the Philly-Metro area.

Meta could ax up to one-third of its ‘metaverse’ budget next year
Metaverse is out, AI is in.

Oh the irony. The fact that they changed the name of the company to reflect the Metaverse and it was a huge miss is such a "doh" moment.

Meta Launches AI-Powered Account Support Options
AI-powered assistance to help address common Facebook and IG account concerns.

Maybe support will actually work, because right now it sucks!

Google AI Mode sends traffic on 69% of transactional queries: New data
New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.

This makes sense. What this means is that you need to focus on reputation markers and schematic inferences more than general knowledge blog posts that the AI bots are just going to "borrow."

Google Maps Lets Users Post Reviews With Nicknames
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.

I guess this is a good thing. But might actually lead to more trolling.

The New Structure Of AI Era SEO
What transfers, what changes, and what becomes your next competitive edge.

Good read on what moves from traditional to AI search.

Google Discover pushing users into AI Mode
When you are reading an article from Google Discover, Google wants you to use AI Mode. This works for any webpage you view in the Google Android app, not just from Discover.

AI Mode will be dominant and will over take the normal search.\

Podcasting 2.0: What it Means for Brands and Creators
Discover what Podcasting 2.0 means for brands and creators. Learn how open RSS feeds, interactive tags, faster updates, and listener-supported funding are shaping the future of podcasting.

A good primer on what Podcasting 2.0 is all about!

Podcast SEO: Build a System to Structure Your Visibility
Discover how to create a structured Podcast SEO system to improve the visibility of your episodes on listening platforms.

Great tips on how to SEO your podcast for reach and discovery.

LinkedIn for B2B Podcasts: Why It’s the Best Platform for Growth | We Edit Podcasts
Discover why LinkedIn is the best platform for B2B podcast growth. Learn how to promote episodes, engage decision-makers, and turn views into leads.

LinkedIn is a great place to grow your B2B podcast. If you're not on the platform and active you should start.


Web Find

5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive’s new WordPress plugin enables websites to benefit from the Wayback Machine automatically

This looks awesome and works great! It's worth signing up for a free Internet Archive account to have more archival privileges.

XKCD Comic
These XKCD parody images get funnier and funnier.

That's It For This Week! Keep Rocking It!

-Seth


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