Cross-Medium Branding
In today's marketplace just having one avenue of outreach isn't enough you need to be where the people you're trying to get in front of are hanging out.
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The Power Of Having A Strategy In Your Digital Marketing
Just diving in and building a website or posting on social media won't give you the return on your investment you might want.
People Don’t Refer Categories. They Refer Moments.
It's about positioning...
Tom Webster's Netflix Warning Isn't Addressed to You. Read It Anyway.
Tom Webster of Sounds Profitable just dropped a data point that should make every podcaster sit up: Netflix is now the third most common place Americans encounter podcasts. Not Apple Podcasts. Netflix.
Podcast Movement 2026: My Takeaways
The Annual Podcast Movement podcast conference took on the Big Apple Thursday and Friday. Here's are some of my takeaways