Communities Are The Rage
With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web.
I recently joined a community called Studio Sonder, run by Demi Aspey, Ph.D. It's a creative community for people to get together and help each other be inspired, be creative, and grow.
I liked the idea of the group and having a community around to motivate me is crucial, especially since I work remote. Demi's community fits perfectly.
As corporate and centralized social media continues down the journey of enshittification of its products, I'm looking at you Facebook and X, People are longing for community. And not to left out, brands want to engage with the right people. Having a tailored community, off big social, for your brand or group is the best way to engage and build credibility.
Facebook and LinkedIn Groups Are A Dead End
People are finally realizing that Facebook Groups aren't the place to build and LinkedIn Groups have never taken off. To be honest, LinkedIn has neglected it's groups feature so much, and it's an untapped goldmine if you ask me.
So now enter, Skool, Discord, and Slack, to name a few. People want to engage with people and brands on their terms and in closed communities where they aren't the product.
Studio Sonder is on Mighty Networks, another great community platform and i know others use Circle.so.
I'm personally building out the Podcast Mastery group on a new innovative community platform called Skyler.Network.
There's no lack of places to build your community. And, if you own your community then you're not at the mercy of the algorithms or the evil CEOs.
Build Your Own Community. Use Social To Promote It!
The best way to grow a group around your brand or your product is build it out on one of these platforms and then use the socials to promote the community. Encourage people to sign up and direct them to your communities.
In the end, as we've seen, we can't trust the corporate and centralized social media giants to have our best interests at heart. We need to build our club houses where we control them
What do you think? Check out the Podcast Mastery community here.
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Pour a little out for Skype. Man, it has been a era. I honestly didn't know Skype was still a thing. But man, as a podcaster, Skype was how we did podcasts in the 2010's. It WAS the way to communicate across countries. Kind of a sad moment.
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Great take on what happened with Skype from Om Malik who is a seasoned journalist.
Barry Schwartz
At this point, nothing Google does is surprising.
Danny Goodwin
Yep. They are making it total crap.
Ann Robison
Something to pay attention to, that's for sure! AI is here to stay. Let's not get lost in the shuffle.
Adam Riemer
These are some content mistakes you should avoid.
Rae Morey
This was bound to happen and I'm surprised it took this long, to be honest.
Andrew Hutchinson
Not surprised by this at all.
Andrew Hutchinson
Good move on Apple's part. I especially appreciate this effort as a parent of a teen.
Benj Edwards
This is going to happen. And it sucks when it does. The AI race is heating up and we're going to see more crap as much as we're going to see really cool things coming from these AI companies.
Jon Brodkin
WTH is Mozilla up to, besides destroying their brand? Ugh.
Sarah Perez
More on the Mozilla enshittification of Firefox.
Laurent Giret
Geezus, my AI folder on my phone is getting bloated.
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Great tips here. Though, remember — PODCASTING isn't Public Radio! Nor should it!
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Great opinion piece here.
PodcastingToday
Pretty freaking wild. Just because YouTube is a place to listen to podcasts, don't ignore the other directories and apps.
James Cridland
Some good data here on how the younger set get their news on podcasts.
Noor Al-Sibai
An interesting use of AI tech. A bit dystopian, but also handy, because we've all dealt with call centers where you can't understand what the representative is saying, due to their accent.
Maggie Harrison Dupré
Not surprising, to be honest.
Nikki Pilkington
Totally agree. Done right, there's nothing wrong with reciprocal links!
🎙️Podcast Coaching 🎙️
I've been podcasting since 2010. During those 15+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way.
I've decided to offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.
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Seriously?
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Science is cool!
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Having disappearing messages would be good for iMessage. Probably won't happen though.
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That's It For This Week! Keep Rocking It!
-Seth
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