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Email And Owning Your List/Community
Email marketing and newsletters are all the rage. Owning your community is key.
When There Is Uncertainty You Double Down
When there is economic uncertainty you shouldn't stop your marketing. You should stop getting your message out there. You should double down on the marketing.
Podcasting Is About More Than The Numbers And Stats
Recently someone asked me for my stats on my podcast Entrepreneur's Enigma. I get decent numbers, but what this person misunderstood that the reach is far more than your subscriber count or the download numbers.
Podcasting Is Not Going To Lead To Direct ROI
I've been podcasting for more than 15 years. I'll be honest, I've never gotten direct ROI from the podcasting. You need to think about it differently.