Closed Platforms vs. Your Owned Media
Closed platforms like Facebook, X, LinkedIn, Instagram, etc. are great ways to get in front of like-minded people. But you don't own that profile.
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I'm very big on open source. Any one who knows me knows that I've been using WordPress for the past 15 years, I love the Fediverse (Mastodon, Pixelfed, Micro.blog, etc.), and I'm a very big proponent of podcasting and blogging.
The main reason isn't as "on the nose" as you would think. Yea I like connecting with others on LinkedIn and all, but there's something about not having to worry about ticking-off the LinkedIn gods and being sent to purgatory until someone, hopefully, lets you back in.
This is why I always tell my clients that participating in the walled gardens of the big giants is great, but you need to also focus on your own properties that YOU CONTROL.
Enter The Blogs & Podcasts
This is where blogs and podcast come in. These mediums are great ways to create content that is owned and controlled by you. You can and should share them to big socials like LinkedIn, Instagram, Facebook, etc. But start where you control the content.
Lately I've seen rumblings that people on Meta/Instagram Threads are getting silenced for having opinions that the big giant company doesn't like. This is horrible and a big reason why I don't put my short form content there as much and focus on Mastodon (etc.), because I don't need these big tech firms telling me what I should write about.
As a business/brand you need to think long a hard about where your content lives FIRST. After that you can focus on distributing it to "Big Social."
What do you think? Let me know in the comments (if you're a subscriber/member of Marketing Junto).
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Samantha Cole
Matt Mullenweg has gone completely insane. Though, I'm not leaving WordPress the open source project, because I believe in the community to rise above this nonsense.
Look, say what you will about DHH, but he makes some great points in his latest post. Matt Mullenweg needs to stop before becoming a "Mad King." I'm afraid it's too late.
Matt
Matt's response. It's like watching a tennis match. Shots Fired! Or a game of Battleship.
Andrew Allemann
Britain is giving back the Indian Ocean territory, which means the Dot IO domain technically will disappear. But so many companies, large and small, use .io that I agree with Andrew, that ICANN, the organization that deals with domains, won't let .io disappear. I hope they save it. I think ICANN will keep it running, if they don't it's be a freaking disaster!
Adam Singer
This is an important article to read in full. Hyperlinks are how the internet functions, but BIG SOCIAL is making it harder to link out and we're heading back to a closed Web, like AOL was in the 1990s. Yuck!
ericmann
This is VERY GEEKY, but if you're into technical specifications and how people migrate stuff around the web. Eric Mann's blog post is one to read.
The father of RSS and much of the Web, Dave Winer, has a good piece about WordPress and what's going on.
Andrew Hutchinson
This is kind of cool. YouTube shorts are going to 3 minutes. Thank God. 1 minute was such a pain. I've always been over by 5 seconds. 🤣
Danny Goodwin
It's coming. SearchGPT! By the end of 2024. I'm intrigued.
Alex Blasdel
A long read, but worth reading.
Ingrid Lunden
People are sick of getting laid off. I can't say I blame them.
Jason Koebler
Insanity! Yet very clever.
Rae Morey
This Automattic/WPE nonsense has gone WAY TOO FAR!
A very important read in regards to the Automattic/WPE fight.
Mathew Ingram
Good insights.
Elena Rossini
A must read.
Mike Elgan
I love Mike Elgan's take on tech. This is an interesting read.
Seth Goldstein
My views on where I stand with WordPress.
Taylor Lorenz
Oh the scandal of AI!
Jon Brodkin
Thank God it's back! Stop messing with the IA you hacking scum!
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That's It For This Week! Keep Rocking It!
-Seth
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