Artificial Intelligence Is Great But...

AI is great to help you get a start with your marketing, but relying on it wholesale is not a wise thing to do.

ChatGPT 4o Image Generation of a robot sitting at a computer writing War and Peace.
ChatGPT 4o

Artificial Intelligence is changing our lives so rapidly that it can give us whiplash. ChatGPT just enabled its latest image generation and more than a million people signed up in a day.

Now I'm not a Luddite, I see the value AI can bring to society and humanity. But I also see so many business people using it verbatim and calling it a day.

This is not the way to use AI. AI should be a starting point. It should be a way to get your ideas farther into the ideation stage and even to the point where you can produce your content quicker, but still keep it human.

I use AI to get me past the blank page. I ask it for ideas on a topic. I might even ask it for a brief rundown on each, but after that, I take it from there. And you know what? My content comes out better with a little help from AI than if I just went at it on my own.

Now your mileage will vary. But learn how to write good AI prompts. It's definitely a skill. But in the long run, it'll help you.

Just, whatever you do, don't just use the output verbatim. It helps no one.

What do you think?


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The Latest From The Entrepreneur's Enigma Podcast

Entrepreneur's Enigma album art. Green Chemistry and Entrepreneurship: Dr. Greg Hutchings' Journey From Lab to Market.
https://entrepreneursenigma.com/greghutchings
Album Art from the I Know A Guy Podcast featuring Me!
https://ikag.me

I Was On The I Know A Guy Podcast With Anthony Markey


Web Jawn

OpenAI just made ChatGPT Plus free for millions of college students — and it’s a brilliant competitive move against Anthropic
OpenAI offers free ChatGPT Plus to college students just before finals week, escalating competition with Anthropic’s Claude as tech giants battle for dominance in the $80 billion education AI market.

This is a wild and a really smart move. Get students used to using your service so they are loyal to your product over your competitors.

Podnews Report Card results for 2025
YouTube’s up - but criticised for being too complicated

James Cridland of Podnews just released the Podnews Report Card on podcasting for 2025. There are some interesting insights in this presentation. Worth a read through.

TikTok quietly launches a new ‘TikTok for Artists’ platform | TechCrunch
As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is

Even with a ban possibly happening, TikTok is continuing to improve its platform.

A new security fund opens up to help protect the fediverse | TechCrunch
A new security fund aims to help apps in the fediverse — like Mastodon, Threads, and Pixelfed — to pay researchers for disclosing security bugs.

This is great news for the distributed/federated/decentralized social web. Anything that can make security on these platforms easier and sustainable is a plus.

Beyond Bluesky: These are the apps building social experiences on the AT Protocol | TechCrunch
A year ago, Bluesky was opening up to the public and was known as one of the many X competitors that emerged after Elon Musk acquired the network formerly

As much as I like Bluesky. The fact that it's not decentralized... yet... or will ever be, has me concerned. See my post on my personal site. But the fact that some are trying to use the AT Protocol to make more cool social web things is great.

AI bots strain Wikimedia as bandwidth surges 50%
Automated AI bots seeking training data threaten Wikipedia project stability, foundation says.

This is terrible. AI companies need to pay for their usage.

11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed.

This is a great piece from Dr. Pete over at Moz about Google and all the algorithm changes over the last 11 years.

Automattic Cuts 16% of Workforce in Latest Round of Layoffs Amid Legal and Internal Turmoil
Automattic has laid off 16% of its global workforce — around 280 people — in a move that came without warning and hit employees across 90 countries on Wednesday.

This is sad news. Automattic has had a big lay-off round. For all the blustering and bullsh!t from Matt Mullenweg, this is a sad outcome from his idiocy. I used to admire the guy. I've met him a few times and he seemed nice enough. Man, he's a real post-economic (insert your adjective for Matt). 💩

Don’t believe reasoning models’ Chains of Thought, says Anthropic
New research from Anthropic found that reasoning models willfully omit where it got some information.

Clever idea... show you're work AI! ✌️

Microsoft is now 50 years old
It all started with a focus on PCs in 1975

Wow. I'm old. Microsoft started 6 years before I was born. Amazingly it's still going rather strong. For better or worse, that is. 🤣

Grassroots Alt Ctrl Org Event Aims to Give Voice to WordPress Governance Concerns
As tensions continue to simmer in the WordPress ecosystem, a group of independent contributors is organizing a side event during WordCamp Europe 2025 to create space for conversations they say aren’t happening publicly—yet urgently need to be.

Good to see organizing happening in the WordPress ecosystem to counteract the bullsh!ttery of Matt Mullenwegs actions. The WordPress community has always been bigger than Matt.

New report find 77% of podcast consumers now alternate between audio and video
Coleman Insights and Amplifi Media release findings from the landmark research study “The State of Video Podcasting 2025” at Podcast Movement Evolutions

I find myself switching between the video of the podcast on YouTube and the audio in my podcast player quite a bit. Though, why do we have to define a podcast as video and/or audio. Can't it be both? Geez, this all or nothing mentality is exhausting.

The future of AI search is Google’s to lose
Google’s current ‘AI Mode’ is a fantastic replacement for old-fashioned Google Search. But can the company monetize it without wrecking things?

Interesting view point from Mike Elgan, who is at the forefront of AI journalism. A must read.

Judge doesn’t buy OpenAI argument NYT’s own reporting weakens copyright suit
OpenAI loses bid to dismiss NYT claim ChatGPT contributes to users’ infringement.

Good! This needs to be litigated. AI can't have a open road to rip off Copyrighted content. They should at least pay for it.

SEO VS GEO: Optimizing for Traditional vs AI Search
What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.

Aleyda Solis is one of the smartest SEOs that I know. This is a great primer the differences between SEO and Generative Engine Optimization (aka AI search).

In focus: the random Google News audio downloads
Google is making tens of thousands of podcast downloads that we don’t think are being listened-to

Mysterious... probably Google doing something with AI. Are any of you noticing this?


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Web Find

Source

I love this account on Mastodon. It gives piece of comics out of context and sometimes it's really funny.

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World Backup Day was March 31st. This was a funny Minecraft meme that hit my funny bone.

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Imagine If Trees Gave Off Wifi Signals, We Would Be Planting So Many Trees And We'd Probably Save The Planet Too.  Too Bad They Only Produce The Oxygen We Breathe.
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Meme: Interviewer: Can you explain the gap in your CV? Me: I spent 6 hours formatting it in Google Docs and you've opened it in Word.
Source
Create strong password form. Says ChuckNorris twice and says too strong.
LOL
Source

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That's It For This Week! Keep Rocking It!

-Seth


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