Are Websites Still Relevant?
With artificial intelligence and social media are websites still relevant?
TL;DR: Yes!
In a recent blog post, Jennay Horn poses the question "Should You Build A Website For Your Podcast Or Just Focus On Social Media?"
I agree with her conclusion... spoiler alert... you still need to have a home base for your content that you control. Social media is great for getting the word out about your content, but it's RENTED/BORROWED media. You don't own your profile/page on these social sites and you can lose access at anytime.
Having a website allows you to have all your content in one spot for people to find and engage with.
Jennaya puts it best:
Algorithms change without warning. Engagement drops for no apparent reason. So, depending on circumstances totally out of your control, your entire content strategy could vanish overnight. Or worse, that great content you put all that time and resources into creating gets buried under some random cat video (ahem, or that aforementioned concert incident) that takes over the internet for a week.
And that's not even the very good possibility of getting hacked or getting on the wrong side of the platforms' moderation policy.
It's happened to me and it'll happen to many of us the more we spend online.
If you have your content saved and posted on your own site, the chances of losing it is hard.
An in the case of a website for your web content, especially podcasts there are tons of reason to have a site for it:
- Searchability - Google et. al will index your site and put you in the index for your key terms. The more you have on your episode pages the more chances you have to rank.
- Control - This is the most important part... you control the access to the content not a 3rd party site run by billionaires with obtuse algorithms that change on a whim.
- More Ways To Repurpose Your Content - You can use your content as lead magnets, email capture forms, affiliate links and more.
When you think like a brand and not a solo creator having your own site makes the most sense. Not only will it help you establish that you're not a fly-by-night operation and give you credibility you can have control on how you use the content in more ways. This is thinking like a brand – even if it's just a personal brand.
What do you think? Do you have a website for your content and podcasts? Do you at least have a section on your site for it? If not, that's you're homework! Get to it!
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Web Jawn
Paddy Moogan
A good study about remote work and agency life.
Dan Goodin
This is terrifying. A SINGLE POINT OF FAILURE took down a large swath of the Web! Geezus! Even services that weren't hosted directly at that data center had issues, because a dependency they used was hosted there.
Dan Barrett
Not a surprise. Netflix's design as gone crap.
Andrew Hutchinson
This is a good move. Even though I hate that Meta owns WhatsApp, I will applaud a good effort.
Sarah Perez
Matt Mullenweg calls Tumblr his "biggest failure" so far. Ummmm how about losing community trust you donkey-brain! 😤🤬😠😡🤬👿
Ian Carlos Campbell
I can't believe this WP Engine vs. Automattic/WordPress law suit is still going on! For the love of all that is sanity, JUST stop! Neither side is innocent. Call it a freaking wash!
Joseph Cox
Doh! This isn't a good look! Ugh!
Ivan Mehta
Yea, I wonder if it's going to take off? Or just burn up in the AI-atmosphere.
Jess Weatherbed
This is a good feature.
TheMann00
A must read. I tend to agree with Jacob Mann on this.
In short, the problem here is not that Signal ‘chose’ to run on AWS. The problem is the concentration of power in the infrastructure space that means there isn’t really another choice: the entire stack, practically speaking, is owned by 3-4 players. 11/
— Meredith Whittaker (@meredithmeredith.bsky.social) 2025-10-27T10:38:41.239Z
Interesting thread on how Signal was down due to AWS outage and why.
Web Find
Kev Michael is uber smart!
Amazing what NJ gets and what NY gets
Richard MacManus
Man, those were the days.
That's It For This Week! Keep Rocking It!
-Seth
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