Anthropic A Supply Chain Risk? Should Marketers Care?
The current US administration has declared Anthropic and it's AI bot Claude a supply chain risk. Certain companies doing work with the feds should care but should marketers who aren't stop using the system?
I try to not get political on Marketing Junto, and to be honest I'm not really getting political here either. The US administration, Friday, declared Anthropic, the makers of Claude AI, a supply chain risk. This designation is usually reserved for foreign companies that are associated with foreign "adversaries."
Now that this designation is set, many companies who deal with the federal government will have stop using Claude and move to OpenAI's ChatGPT or Google's Gemini (or others models).
What does this mean for marketers not dealing with the federal government? To be honest nothing. They can keep using Claude. And honestly, they should. It's a better model.
I'm not even sure how long this embargo against Anthropic/Claude is going to be on the books. Regardless, if you're not working with the feds you're fine.
Why Bother Using AI At All?
Artificial Intelligence is here to stay. It comes down to how you choose to use it. Marketers should be aware of what these systems can do and how they can augment their work. They shouldn't, for any reason, just use them carte blanch.
AI is a good for brainstorming and getting your initial ideas out of your head. But that's where it should stop. Once you get the brainstorming done, it's time to be a human. Marketers need to realize this an keep things human.
Granted some of the tools are really helpful. The image generation capabilities are great for one off blog post graphics, in my opinion. But not for overall website photographs and materials.
Again it's how you use and don't use these tools that matters.
What do you think? Post your comments below or shoot me a email!
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The history of the domain. An interesting article and history.
That's It For This Week! Keep Rocking It!
-Seth
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