A Bunch Of Firsts

On April 1, 2026, for the first time since December 1972, humans are heading to the Moon. They might not land this time around, but still it's been a second since we've been that far from Earth.

This mission marks a number of firsts.

• 1st time in my lifetime astronauts have been out of Earth's orbit and heading to the moon! A personal first, but still a first.
• The 1st woman going to the moon.
• The 1st black person going to the moon.
• The 1st Canadian and non-US citizen going to the moon.
• The 1st time any human will be the farthest from Earth, when Artemis II swings wide around the dark side of the Moon.
• The first time the astronauts have a bathroom with them going to the moon. I kid you not! 🚽
• And maybe not a first per se, but the oldest astronaut going to the moon.

These are a lot of firsts and a lot to celebrate. Especially when events on our little Earth are more of a shit-show than something to celebrate.

I didn't catch the launch live, instead I watched the replay.

When I watched, I got choked up. It really felt like something special was happening. And you know what? Something positive and special WAS happening. We all need this right now.

So What Does This Have To Do With Marketing?

Like with sending people to the Moon, marketing can be seen as a nice-to-have, a non-necessary expenditure. Especially in hard times.

But its not. Marketing is needed more during tough times as is launching humans on a giant firecracker to the Moon.

Some marketing activities can see like a "Moon-Shot" (pun intended 😉) sometimes. SEO, AEO, GEO (all the acronyms) are all reaching for the Moon (yea, I did it again 😂) and hoping to stick the landing. Hoping for positive results on your efforts. But if you don't take the risks... you don't get the rewards.

For the Moon flight, if we don't send astronauts up to test systems and see if we can do generally do it, we'll never make an advance to having bases on the moon. For marketing, if you don't optimize your site for SEO (et. al), and don't do social media, and create content, you'll miss out on those rewards as well.

So to tie this up in a nice little bow. The Artemis II mission had a lot of firsts and your businesses marketing can have a bunch of firsts too, you just have to take your shot.

What do you think? Post your thoughts in the comment section below!

🎙️Podcast Coaching 🎙️

I've been podcasting since 2010. During those 15+ years I've learned a thing or two about the ins and outs of the industry and approaching it the right way. Both as a guest and as a host.

I offer podcast coaching as a service to share the knowledge that I've accumulated over the decade-plus in the industry.

Intrigued? Let's chat and see if I can help you!

The Latest From The Entrepreneur's Enigma Podcast

Sponsor

Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!

Web Jawn

Flipboard just launched Surf, its new social app and feed reader

Score one for the fediverse.

The VergeDavid Pierce

Kinda funny as I've been beta testing Surf for so long that I realized that it wasn't live to everyone yet. It's amazing! Check it out!

UK social media users less active on tech platforms due to rise of video apps

Ofcom research shows people also concerned old posts could affect personal or professional life

The GuardianDan Milmo

I can see this being an issue. But you can use social media and not be stupid about it... that's always an option. THINK before you post! 🤔

Artemis II Astronauts Have ‘Two Microsoft Outlooks’ and Neither Work

In space, no one can hear you scream at Microsoft’s legacy software.

404 MediaSamantha Cole

Damn it Microsoft! Not a good look. 😏😂🙄

Podcasting with a Teleprompter—Even for Audio Podcasts

Teleprompters aren’t only for newscaster and politicians! They can be great for podcasting—even if you podcast in only audio!

The Audacity to Podcast®Daniel J. Lewis

A great episode from Daniel J. Lewis on how a teleprompter is helpful not only for video, but also audio podcasts. The Audacity to Podcast show is a must listen in my podcast player.

AI fakes emotion, but the consequences are real

Can we teach machines to feel? Short answer: We don’t know. But we can teach them to sound like they do. On Thursday, Anthropic published research de…

The Deep ViewNat Rubio-Licht

Oye, this can be really dangerous. We're in a new world.

“Cognitive surrender” leads AI users to abandon logical thinking, research finds

Experiments show large majorities uncritically accepting “faulty” AI answers.

Ars TechnicaKyle Orland

Please don't do this. Think for yourself, use AI to augment not replace your thinking.

The Facebook insider building content moderation for the AI era | TechCrunch

Moonbounce has raised $12 million to grow its AI control engine that converts content moderation policies into consistent, predictable AI behavior.

TechCrunchRebecca Bellan

An interesting read about content moderation and AI.

Instagram allows creators to schedule Trial Reels

The update will allow creators to decide when non-followers see their content, which could help align posts with regional engagement times.

Social Media TodayAndrew Hutchinson

Subscriptions are taking over the Web. Anyone else have subscription fatigue? Even so, this is a cool feature.

Report shows document posts on LinkedIn see more engagement

Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

Social Media TodayAndrew Hutchinson

Wouldn't have thought that, but I guess I'm not surprised. Are you?

WordPress needs to refactor, not redecorate | Joost.blog

WordPress’s deepest problems aren’t cosmetic, they’re architectural. The responses to EmDash from Matt Mullenweg, Hendrik Luehrsen, and Brian Coords crystallize what needs to change: the data model, content storage, and plugin permissions.

Joost.blogJoost de Valk

I agree with Joost on this one. WordPress needs help. And this is coming from a WordPress user and someone who uses it in business.

Sycophantic AI might make us meaner, research suggests

A study found that AIs fed interpersonal dilemmas from the subreddit r/amItheasshole were twice as likely as humans to endorse the user’s behavior.

Semafor LogoTom Chivers

Not really surprised by this.

Exclusive: Substack rival Beehiiv makes a push into podcasting

Beehiiv has privately been reaching out to independent podcasters on Substack and other platforms.

Semafor LogoMax Tani

Good to see Beehiiv going head to head with Substack. It'll be interesting to see if it takes.

March 2026 Podcast Rankings: NPR Surges, Diary of a CEO Dominates, Tucker Carlson Returns — Podscribe

Podscribe’s March 2026 podcast rankings reveal major shifts in audio reach and downloads. NPR shows climb the charts, Diary of a CEO tops performance metrics, and Tucker Carlson re-enters the top 10.

PodscribeShreya Paul

An interesting look at what is ranking in March in the Podcast world.

Don’t Trash Competition - Learn From It - Please Humor Eric

Instead of seeing EmDash as a threat to WordPress, maybe we should use it as a motivator.

Please Humor EricEric Karkovack

A good message from a friend of mine in the WordPress community.

Bluesky Users Respond With Overwhelming Disgust to Platform’s New AI

Bluesky’s latest foray into AI isn’t exactly sitting well with what appears to be the vast majority of the platform’s user base.

FuturismVictor Tangermann

Not surprised. People resist change and especially with AI.

What Baltimore’s lawsuit against Grok says about how states and cities can regulate AI

The case against xAI shows how consumer protection rules are being tested as a new tool for governing artificial intelligence.

Technical.lyMaria Eberhart

Interesting case and especially when the Feds want to make AI regulation a federal thing. 🤔

Eulogy for the CIA Factbook: The free standard for world facts, long an educational staple, is gone

The Trump administration has shut down the CIA World Factbook, and there’s much lamenting about the demise of a free source that many people used to check basic facts about countries.

AP NewsLAURIE KELLMAN

I loved the Word Factbook, because I'm a fact-dork. RIP. 😢

Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth

Matt Mullenweg invokes Will Smith’s Oscars slap in response to Cloudflare boasting that EmDash is a successor to WordPress.

Search Engine JournalRoger Montti

Not surprised by this. Ugh, Matt... maybe you should just be quiet. Matt's praise/critique/praise way of writing about EmDash and Cloudflare is is enough to give anyone whiplash.

Hackers Are Posting the Claude Code Leak With Bonus Malware

Plus: The FBI says a recent hack of its wiretap tools poses a national security risk, attackers stole Cisco source code as part of an ongoing supply chain hacking spree, and more.

WIREDAndy Greenberg

Eeeek! 😱🤯🫠

Worth a watch. Eric Karkovack does a great interview.

Nate B. Jones is so smart! Worth watch this one! Apple might be on to something.

Are we in a bubble? Is it like the Subprime Crisis of 2008? A good video to watch.

Web Find

Moon tree - Wikipedia

Wikimedia Foundation, Inc.Contributors to Wikimedia projects

Since 1971, tree seeds have been taken to space and brought back and planted. Neat factoid.

The oldest job in journalism: New York Post ‘runners’ defy AI

In an age of shrinking newsroom budgets, mass layoffs, and AI, sending human beings to physical locations is something of a luxury.

Semafor LogoBrendan Ruberry

This is a job that I used to do as a budding journalist. It's a great way to cut your teeth in the journalism field. Definitely not for the faint-at-heart.

That's It For This Week! Keep Rocking It!

-Seth

Thanks for reading! If you're liking the newsletter and the content that I curate, please consider signing up for a pay-what-you-want subscription to help me continue to write this weekly newsletter.