The Fediverse Is Taking Over

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Just this week Nilay Patel, the editor-in-chief of The Verge replaced the X social media network share button with the Instagram Threads.net button.

This is a big deal, because people are flocking from X in droves. Though, in my opinion, not fast enough. And with with Threads.net federating with the greater Fediverse and X being banned in Brazil, it's only a matter of time before the decentralized/federated web becomes more of a reality for more people.

What does this mean for Marketing, you ask? Lots! Your brand should be using Threads if not another fediverse property to reach your consumers.

Now what I mean by get on the federated web is to use it wisely. Don't spam post your offers, but instead engage and interact with others in your target market. Be a good digital citizen.

Get to know the communities and participate. If you don't you're not going to have much success.

Also if you have a WordPress powered site, you can hook your site up to the fediverse quite easily through the ActivityPub plugin. This allows you to share you blog content with the wider fediverse and respond through your comments section. It's pretty nifty.

What do you think? Have you gotten on the Fediverse? Either way, let's talk, I want to hear why or why not.

The Latest From The Entrepreneur's Enigma Podcast

Web Jawn

As the open social web movement grows, a new nonprofit launches to expand the ‘fediverse’ | TechCrunch

A new project launching today aims to capitalize on the momentum now being seen within the fediverse -- also known as the open social web, which describes

TechCrunchSarah Perez

New & fantastic news coming out of the Fediverse!!!! So excited for this!

Tumblr reports ~350% user growth following X’s ban in Brazil | TechCrunch

According to Tumblr, in the days since the X ban in Brazil, the site saw 222.99% growth in communities and 349.55% growth in users.

TechCrunchSarah Perez

We're going to see a massive uptick all over the social web with X being banned in Brazil. BlueSky has seen a huge upswing.

LinkedIn has stopped grabbing UK users’ data for AI | TechCrunch

The U.K.’s data protection watchdog has confirmed that Microsoft-owned LinkedIn has stopped processing user data for AI model training for now. Stephen

TechCrunchNatasha Lomas

How about making it opt-in not opt-out! What a thought!

Microsoft wants Three Mile Island to fuel its AI power needs

Microsoft’s 20-year deal is a first of its kind for the software maker.

The Verge

This whole idea is bananas and unfortunately will come to fruition. This isn't just an old nuclear power plant. This is Three Mile Island in Pennsylvania that had a f*cking meltdown in the 70's. Come on! No!

Google employees’ attempts to hide messages from investigators might backfire

“Privileged and confidential” marks many Google emails.

The Verge

Wow! That doesn't make you look guilty. Not at all! 😵‍💫😜

Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Search Engine LandAnu Adegbola

Not that trial. The other one! LOL 🤣

The YouTuber’s Guide to the Curiosity Gap: How to Keep Your Audience’s Interest

Keeping your audience watching throughout your video is one of the best ways to succeed with the YouTube algorithm. The curiosity gap is the way to do that. Here’s how.

DescriptAlec Opperman

Great tips in this article over at Descript.com

They say conversation is the music of the mind

It’s time we had a talk

Building ActivityPubGhost

So excited for this feature to be added to Ghost. The Pugs are the best part, IMHO!

Musk dodged Brazil’s X ban by ‘coincidence,’ says Cloudflare CEO | TechCrunch

X went back online in Brazil earlier this week, three weeks after Elon Musk’s platform was blocked under orders from Brazil’s Supreme Court. That prompted

TechCrunchMaxwell Zeff

I sure hope it was a fluke. Otherwise that's not a good look for Cloudflare.

Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers | TechCrunch

Matt Mullenweg unleashed a no-holds-barred tirade at WP Engine, which has been commercializing WordPress since 2010.

TechCrunchPaul Sawers

Yea... not his best moment. My take here.

WP Engine sends cease-and-desist letter to Automattic over Mullenweg’s comments | TechCrunch

Mullenweg, who co-created WordPress, last week criticized WP Engine for raking in profits without giving much back to the open source project.

TechCrunchIvan Mehta

The Drama is heating up. It's a dumpster fire that I can't look away from! Ugh. 😵‍💫

Google Search Increases During Core Update Wiped Out Again Post Update

It’s like Google cannot make up its mind - with all the volatility we reported post Google August 2024 core update, a lot of that volatility means ranking changes for sites like yours. Some of you who saw modest increases in your Google Search rankings during the core update are now reporting those gains are being lost.

Search Engine RoundtableBarry Schwartz

What a cluster-F. This is not a good look for the search giant. They are way too powerful and their changes hurt so many businesses and in turn people. This shouldn't be how it is. But it is.

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Web Find

This little gadget looks neat.

Plaud’s $169 ChatGPT-powered NotePin has a permanent place in my travel bag | TechCrunch

The $169 Plaud NotePin is a tiny magnetic recording device. Recordings are transcribed and AI provide summaries of meetings.

TechCrunchBrian Heater

Funny Stuff!

That's It For This Week! Keep Rocking It!

-Seth

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