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Should Google Be Broken Up?

Should Google Be Broken Up?

Yea, I know this is a heated topic in the digital marketing space right now.

The question the regulators are trying to get answers too is Google’s dominance hurting the public as a whole.

I’ve been on both sides of the court.

On one hand, we’re in a capitalist society, why can’t Google be this big? There are other competitors like Bing and Duck Duck Go. Oh wait, they really don’t have a chance against the search giant that commands more than 80% of the search traffic.

Yea, not much makes me think that Google should stay together and not be broken up.

This past week, Google had issues with their Google Ads product. It effected tons of businesses using their ad network to generate business. No single company should have this impact.

I think the Organic Search should be separate from the Google Paid Search arena. YouTube should be spun out as it’s own thing as well. But I’m not an economist or regulator. I’m just a lonely digital marketer getting frustrated with how much we’re stuck with just one dominant player in the market.

What do you think? Should the Google cut down a few notches? Does this open the floodgate to other corporate breakups? Let me know your thoughts.


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Always stay curious!

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